DAILY BUZZ ITEM

Today’s item is part gimmick, part trendy, and part intriguing. Recently the beauty industry has become somewhat obsessed with vibrating mascara. Within in the last two months, three of the top beauty brands have either introduced or announced plans for their personal take on the “much-talked about” beauty trend.

With that said, let’s highlight these vibrating beauties starting from least to most expensive. First, we have the Maybelline Define-A-Lash Pulse Perfection Mascara for $13 and available at drug/retail stores nationwide. The enormous promotional push behind this product, coupled with a 50% price reduction in comparison to its’ competitors, sets the stage for Maybelline to take the lead in the race for new product supremacy (for now at least).

Next is Estee Lauder’s TurboLash All Effects Motion Mascara priced at $32 and available at select department storesand Estee Lauder stores. While more expensive and not as widely promoted, this product is appealing because it comes from a brand that is respected and well-known world wide. The age demographic of this product is also different due to where, how, and why it is targeted. Estee Lauder is extremely popular and I predict Wait, there’s more…